Its almost a cliche to say that if your site isn’t fast enough, you are losing money on the table. At Urbantouch.com, we take this to heart though, and it was a design goal for us to build something that is blazingly fast, and that scales well.
Fast forward to April. On 5th of April, we launched our home grown e-commerce platform to visitors. On 19th of the same month, we switched our entire backend (Account Management, Order Management, Customer Management & Logistics) to the new platform. It has been a month since, the right time to reflect and see how it went. Here’s what GA reports about our server response time.
Note that the improvement is inspite of reduced hardware capacity (we entirely did away with the extra large instance we used for magento) and increased traffic (currently serving upto 3X more traffic).
If average visit duration is any indication of user engagement, here is how we do on that score with the new platform.
Finally, here is what Alexa has to say.
For a comparison, here is how our competitors do.
If this sort of things interests you, we are still hiring - write to us at jobs at urbantouch dot com, to work on some of the most cutting edge stuff in web development and scalability.